#AbsolutElectrik

Absolut hosts #ElectrikLondon, a hyper sensory, mixed reality exploration into the future of nightlife, curated alongside design studio Marshmallow Laser Feast and independent record label R&S Records. Absolut will take guests on a journey where physical space is transformed using virtual reality to challenge what audiences expect from a night out. #ElectrikLondon is a one-of-a-kind experience using the night as a creative canvas to push boundaries through technology. Hosted at the Bankside Vaults in Blackfriars, the event will include three rooms which will offer experiences at mass, collective and individual scales, each revealing a different perspective on nightlife. Marshmallow Laser Feast, known for creating ground-breaking immersive experiences at the intersection of arts and cutting-edge technologies will work alongside electronic music collective R&S Records to create a synergy of sound, visuals, and Electrik energy. Apply at absolut.com